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The Holy Grail of Monthly Giving: finding, keeping and loving Sustainers - Webinar!
Want to find a new, stable source of income that also works as a loyalty booster to existing donors?
Three Words: SUSTAINED GIVING PROGRAM
This webinar covers everything you want -- and need -- to know about monthly giving.
Starting with the basics, Harvey McKinnon, renowned expert on monthly giving, will discuss why to have a monthly giving program and what it means for donor loyalty, along with the fundamental elements of all good monthly programs.
Next, Teva Harrison of the Nature Conservancy of Canada -- which has made a strategic decision to invest in a monthly program -- will tell what works for her organization while sharing secrets, tips and best practices on how to find, keep and love these valuable donors.
Join us on Thursday, April 19th at 2PM ET for this fascinating tour of the best kind of donor!
In this webinar you'll learn:
-What metrics to look for in a monthly program (eg. typical conversion rates, retention rates)
-How to invite them, what to say, how often to say it
-When to use direct mail and when to use the phone to convert and upgrade
-Great examples from an organization with years of expertise in cultivating these valuable donors
About the Presenters:
Harvey McKinnon -- President, Harvey McKinnon Associates
Harvey McKinnon is recognized as one of the world’s leading fundraising experts. He has authored four books including the ONLY books on monthly giving: Hidden Gold, and Tiny Essentials of Monthly Committed Giving. His latest book, The 11 Questions Every Donor Asks, has received rave reviews. He co-authored the #1 bestseller The Power of Giving, which has been translated into nine languages. His company, Harvey McKinnon Associates (HMA), has raised many hundreds of millions of dollars for clients ranging from Amnesty International to many local hospitals. HMA has done monthly giving audits for a wide variety of causes from: Mercy Corps to St. Joseph’s Indian School. Harvey is a highly rated speaker and trainer who regularly presents at AFP regional and international conferences, CCAE, CASE AHP national and international events, and the IFC (Netherlands).
Teva Harrison -- Manager of Supporter Development, Nature Conservancy of Canada
Teva Harrison, Manager of Supporter Development for the Nature Conservancy of Canada, manages the team responsible for online fundraising and supporter engagement. A passionate advocate for causes with a strong artistic sensibility, Teva is particularly interested in technology, multichannel fundraising and monthly giving. Outside of the office, her current enthusiasms include waffles, home-pickling, and the early arrival of spring in Toronto.
Ryann Miller -- Director of Nonprofit Services, Care2
Ryann Miller is director of nonprofit services at Care2, where she helps nonprofits recruit online supporters. Care2 is the largest online community of people making a difference. She is the former managing director of DonorTrends and was a senior fundraising consultant at HJC New Media. Co-author of the Hilborn eNews (formerly Canadian Fundraising and Philanthropy) series Web Jury, and speaker at fundraising conferences, Ryann is an avid traveler, keen reader, and near-obsessive listener of music. That was before the kid and the dog. Now she dreams of spare time. She's inspired by the nonprofits she has the pleasure of working alongside.