Traveling the paths of the past – and the role of legacy fundraising
by Lynne Boardman on November 10th, 2023My brothers and I watch and listen as, more and more, our mother spends her waking time travelling the paths of her past. Childhood memories pop into many of our conversations. Today, she told me about the man who lived up the road from her … Continue reading Traveling the paths of the past – and the role of legacy fundraising
Building & scaling your legacy giving program
by Kevin Wilson on June 28th, 2023Did you know that every dollar you invest in a legacy program will result in a higher return than any other form of fundraising? Yet many organizations are hesitant to approach their donors around this important area of fundraising. “The number one reason people don’t … Continue reading Building & scaling your legacy giving program
Fundraising in tricky times
by Lynne Boardman on January 9th, 2023(The below article by HMA’s Lynne Boardman has also been published by Hilborn Charity eNews. You can find part 1 and part 2 here.) Those of us who have been in fundraising for a while have lived through a number of economic downturns and seen … Continue reading Fundraising in tricky times
Do you know your Donor Retention numbers? Here’s how you can improve them.
by Harvey McKinnon on April 11th, 2022Donor Retention: It’s TOP of everyone’s mind Or at least it should be. These days, it’s more important than ever to focus on donor retention. Even a small increase in donor loyalty will have a big impact on your fundraising results. Of course, the first … Continue reading Do you know your Donor Retention numbers? Here’s how you can improve them.
Does your website make it easy to give monthly?
by Harvey McKinnon on February 14th, 2022What happens when someone visits your nonprofit’s website?
Can they easily donate monthly, or are they forced to search around for the option? Perhaps you’ve yet to incorporate monthly giving in to your website – in which case now is the time!
Website design can play a key role in advancing your organization’s monthly giving goals. And whether you have a monthly giving option provided already or not, we have some recommendations that can really help you convert these valuable donors.
