Spice Market (Mısır Çarşısı) Istanbul by flickr user exfordy
Not literally, obviously... unless you are using some sort of spice as a premium. In that case, yes, literally spice up your mail!
But, what I’d like to talk about are various techniques you can use to make each mail package you send to your donors a little bit different so that they are getting new and fresh packages from you. And hopefully this will mean that they get excited each time they hear from you, and hopefully respond often!
The most obvious ways to make each package different are to have different outer envelope, letter, and reply designs, premium package incentives (labels, cards, note pads...) and different stories. If you’re doing this and it’s working, then great!
However, I’d like to dig a little bit deeper than those common ‘ingredients’. Here are a few suggestions, or we can call them ‘spices’ to add to your DM spice rack, that might help to differentiate your appeals from your other appeals, and perhaps more importantly - from your competitor’s appeals.
That’s right, the Toronto office is stepping up and getting on the Goodstock bandwagon! Who says the West Coast has all the cool people? We are really excited about this opportunity, and are looking forward to working with some local small nonprofits from within the GTA.
Goodstock Toronto will take place this December as well, and we are now accepting proposals.
So, if you’re a small, nonprofit from the GTA looking for FREE expertise in fundraising, design, and creative work, please visit www.harveymckinnon.com/goodstock. Check out the RFP and submit your proposal by November 13.
