fundraising
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To purchase this e-book please visit our webpage: harveymckinnon.com/resources/books.html
If your nonprofit organization does not operate a monthly giving program, Hidden Gold will tell you everything you need to know to get one started. If your organization already has a monthly giving program, you're bound to gain new insights about one of the fastest growing sectors in fundraising.
Monthly giving appeals not only to younger donors, who find it convenient and easy, but also to older donors, who are more likely to live on a budget. But regardless of their age, monthly donors will often give for decades, are more loyal than even the most consistent annual donors, and are far more likely to leave bequests.
A practical guide and an invaluable resource, Hidden Gold offers you monthly giving lessons from around the world.
A couple of weeks ago a local group organized a bake sale to raise money to pay for the spaying, neutering, and relocation of over 1,500 rabbits from the University of Victoria Campus – in response to the University’s plan to kill the majority of the rabbits to reduce their population.
The event was put together entirely by volunteers – and in the end it raised around $8,300.
As far as bake sales go, this one is the most successful I have heard of. Bake sales are the epitome of grassroots fundraising, and usually raise anywhere between a few hundred dollars to a couple of thousand.
Why was this particular bake sale so successful?
I think it really goes back to some fundamentals of fundraising:
Harvey was featured in the Samaritan Online Magazine speaking about "The Rules of Good Fundraising".
Read this inspiring and informational article about Harvey's experiences in fundraising. Learn the rules and skills that are so important in raising money for non-profits.
You can find the article here: www.samaritanmag.com/goods/the-rules-of-good-fundraising
