A couple of weeks ago a local group organized a bake sale to raise money to pay for the spaying, neutering, and relocation of over 1,500 rabbits from the University of Victoria Campus – in response to the University’s plan to kill the majority of the rabbits to reduce their population. 

The event was put together entirely by volunteers – and in the end it raised around $8,300. 

As far as bake sales go, this one is the most successful I have heard of. Bake sales are the epitome of grassroots fundraising, and usually raise anywhere between a few hundred dollars to a couple of thousand. 

Why was this particular bake sale so successful?

I think it really goes back to some fundamentals of fundraising: 

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