Recently, a charity:water video was passed around HMA that left everyone at their desks dramatically taken aback. The video is both inspired and inspiring. Fast paced, high contrast, bright colours, highly momentous music, a brilliant concept, human joy, a humble yet passionate front man, and of course - fulfilling a basic human need, water.
New to this world of fundraising, but well versed in pop culture, I was acutely aware that while the cause is phenomenal, the success of the video lies beyond that. It is not by coincidence that this video strikes a chord in everyone! The design, the images, the editing is meticulous; a well-crafted aesthetic with a stylistic appeal that is flawless but hard to put into words: it is just so cool. Is that what makes me want to get on board?
