The Princess Margaret Hospital Foundation works together with health care and research professionals, patients, their families and the community to enhance and support research, patient care and education initiatives at Princess Margaret Hospital, considered one of the top comprehensive cancer centres in the world.

Package: The "Wings of Hope" Campaign

Image courtesy of CMA
Click to enlarge

The centrepiece of this campaign is a small paper dove "engagement device". The letter tells a moving story of a personal encounter with cancer, and invites the reader to dedicate the dove in remembrance of a loved one or in honour of a caregiver. Returned dedicated doves are then hung in the atrium of the hospital to give hope and inspiration to patients and their families over the holiday season.

Result:

The campaign won first prize in the Association for Healthcare Philanthropy’s 2003 Showcase Award as well as the 2003 Silver RSVP in the category of Fundraising/Nonprofit from the Canadian Marketing Association (CMA).

Alternatives responds to the demands of progressive Canadians, and tries to create a more equitable and sustainable world for all. Through innovative and comprehensive programming, they continue to build their base, to allow people of all countries to have access to a just, safe and equitable existence that mirrors the life of most Canadians.

Package: Peace and Justice to All—Special Mailing and Prospect

Photography by Amir Gilboa
Click to enlarge

This large format package contained four note cards and was sent to current and prospective donors in two separate mailings, a few weeks ahead of the year-end holiday season.

The colourful artwork reflected Alternatives’ push for an equitable world in bringing hope, peace and justice to everyone.

Result:

The package was highly successful in the French and English versions, for both the current donors and prospect mailing. Not only did it add a large number of new donors, but many of them responded quite generously.

BC Citizens for Public Power is a nonprofit, grassroots organization established to give voice to British Columbians' demand that BC's power generation system remains in public hands.

Package: Letter of Intent prospect package

Image courtesy of CMA
Click to enlarge

As BC Citizens for Public Power was a new organization with virtually no brand name recognition, the first mailing was used to gain public recognition. One of the major initiatives of the Citizens for Public Power was to sign up British Columbians to support a class action lawsuit. Letters of support were included in the package and became effective involvement devices.

Result:

This package has been phenomenally successful for BC Citizens for Public Power. After three prospect mailings, BC Citizens for Public Power had over 8,000 donors, and more than 55,000 people signed the class action lawsuit. The response rate for each package was the highest we’ve seen in years.