In a series of six half-hour sessions on two videos, fundraising expert Ken Burnett, shows that relationship fundraising is not just a great idea, it will help your organization raise much more money. Ken Burnett is the author of a number of books, including the fundraising classic, Relationship Fundraising.

Tape 1: Video episodes 1-3 include:

• The Challenge of Relationship Fundraising - How to convert new, one-time donors into regular, committed supporters of your organization.
• World Class Donor Service - By looking at research found on the shoddy treatment of donors by major UK, US and Canadian charities you'll learn what to avoid and what to do right to keep your new donors loyal to your cause.
• Getting Ahead of Your Competition - You'll learn the essential steps to creating a successful donor development strategy. You'll learn how your donors are changing and what it means to your income.

Tape 2: Video episodes 4-6 include:

• Botton Village: Relationship Fundraising in Practice - How one of Ken's clients went from zero income to raising so much money they now give it away.
• How You Can Profit from a Donor's Will - Bequests or legacies are the golden nuggets in a donor file. Ken explains how to find them and how to cultivate donors - so you secure the "ultimate" gift.
• Four Highly Successful Programs - You'll learn how to raise more money by seeing four successful programs: National Trust, Greenpeace, Feed the Children Europe, and the National Canine Defense League.