Articles

Follow Harvey McKinnon: give back and get healthy

The following article was written by Charlie Smith for The Georgia Straight
August 21, 2008

For three decades, Harvey McKinnon has been one of Canada’s premier charitable fundraisers.

Carbon tax will push family down green path

The following article was written by Doug Ward for Vancouver Sun
February 20, 2008

Harvey McKinnon and Marcia Thomson say that escalating fuel costs have already forced them to reduce energy consumption -- and that the carbon tax will only push them further along that green path.

Monthly Donors: They bring in more money at lower cost and remain loyal

The following article was written for Canadian Fundraiser eNews
March 31, 2004

As every fundraiser in Canada knows, it’s getting harder and harder to bring in the bucks their organizations need to fulfill their missions and provide the programs Canadians need.

What fundraisers can learn from a good restaurant's practice

The following article was written by Harvey McKinnon for Canadian Fundraiser
October 31, 2003

Twenty-five years consulting nonprofits on how to raise money, and I’m still amazed – or, rather, flabbergasted – at how little attention some organizations pay to nurturing donor loyalty.

Making a monthly pledge program work for you

The following article was written by Harvey McKinnon for Canadian Fundraiser

An increasing number of charities have tested monthly pledge programs and proven them effective.

The Case for Direct Mail

The following article was written by Harvey McKinnon

We believe the areas for the greatest fundraising growth today are: major donors, planned giving, and monthly giving.

Why you should build your monthly giving program now

The following article was written by Harvey McKinnon

Monthly giving is a great way to raise more money from your donor base and guarantee a minimum level of income each month. This helps with monthly overhead and cash flow.