Fundraising is a rapidly expanding field, and direct mail raises more money than any other single source of income in Canada (17% of all donor income). It is the leading way to recruit new donors in the United States, where it raises tens of billions of dollars.

Harvey McKinnon Associates has helped hundreds of nonprofits develop more successful direct mail fundraising programs. Our team has won international awards for our creative, most recently the 2003 Association for Healthcare Philanthropy (AHP) Showcase Award for best hospital direct mail package. As well as the 2003 Silver RSVP in the category of fundraising/nonprofit from the Canadian Marketing Association.

Our direct mail services include copywriting, package design, list selection, mail house management, and analysis. We communicate with our clients throughout the direct mail fundraising process so there are no surprises.

You can be confident that the combination of the letters we write, the packages we design, and our emphasis on strategy and analysis will increase your retention rate and keep your donors loyal.

Read more: The Case for Direct Mail

How we can work together

Many nonprofits work with us on an ongoing basis where we plan and implement a one or multi-year direct mail program for a fixed monthly fee called a retainer. This allows our clients to budget more effectively, and allows us to offer many more strategic benefits.

Other organizations hire us to develop and produce a single direct mail package for them, or simply to write copy or provide creative direction.

Review our Assessment Tool to see if your nonprofit is ready for direct mail.

If you want to raise more money by mail, please contact us today. We will be happy to get you started, or to help you improve your current program.

Our organization is committed to protecting the privacy of our clients and other stakeholders. Please read our privacy policy for more information.

More praise for our work

“The quality of Harvey’s material is certainly far, far superior to most of what I see from both America and Canada.”

Jerry Huntsinger, Columnist
The Non-Profit Times

“Harvey McKinnon Associates provides us with the perfect combination of compelling materials and carefully thought out segments so that we can make the most of our database. Their dedication to us as a client is unparalleled, and we know that they always have our donors’ best interests at heart”

Shannon Hickey,
Development Officer
The Princess Margaret Hospital Foundation

“I took Harvey’s advice to heart and in just 24 months we went from almost nothing to now having converted over 5% of our direct mail donors to monthly giving. It’s driving the increases for our direct marketing program.”

Peter Coombes,
Direct Marketing Coordinator
United Way of the Lower Mainland