Direct Response TV
Award-winning documentary filmmaker, Harvey McKinnon, and creative director, Ian French, are recognized as experts in Direct Response Television (DRTV). Ian recently produced the #1 DRTV spot in North America.
Many nonprofits are turning to the medium of television to promote their cause and recruit monthly donors. This is because DRTV works.
Television allows an organization to tell its story with more emotion and drama than any other medium. Powerful visuals, captivating music and personal testimonials take viewers places they have never been before, and show them things they have never seen. DRTV brings powerful stories to life.
But while DRTV can be a proven method of building long-term financial stability for your mission — and getting your message to millions of television viewers — paid TV campaigns are not for everyone.
Ask yourself these five questions:
- Do I have adequate investment to produce a high quality commercial or television show and purchase airtime?
- Do I have a broad appeal or a significant niche market?
- Do I have a compelling offer to make to an audience?
- Can I tie a monthly pledge to a significant part of my work?
- Do I have compelling stories to tell?
If this sounds like your organization, then contact us today to discuss DRTV fundraising opportunities.
There are two types of DRTV programs:
- Two-minute "short form" commercials
- Thirty- or sixty-minute infomercials.
Infomercials are most effective but they also require a much larger investment, both in production and in media. Production usually ranges from $200,000 to $450,000.
Two-minute commercials are also effective and may be a good way to test if DRTV is right for your organization. Production for two-minute commercials usually ranges from $25,000 to $70,000.
