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“Harvey knows more about monthly donor plans than anyone else in North America.”
Mal Warwick, Author of Raising Money by Mail and 10 other best-selling fundraising books
We believe that building donor loyalty is the key to a successful long-term fundraising program. One of the most effective ways to cultivate this loyalty is through monthly giving clubs. Monthly donors are more loyal than even your most consistent annual donors, and are far more likely to leave your organization a bequest.
Monthly giving involves recruiting donors to make modest monthly donations ($10, $20, $30, $1000…) each month, as opposed to single annual gifts. It's convenient for the donor because the funds are withdrawn automatically from their credit card or chequing account, and equally convenient for the organization because gifts are much easier to process.
Harvey McKinnon wrote the book on monthly giving – literally. His book, Hidden Gold, is the first and only resource on this billion-dollar form of giving, and he is the leading trainer on monthly giving in North America.
We believe that our company has done more research and testing in this area, and has more access to what works, than any other agency in North America.
Harvey McKinnon Associates incorporates a strong monthly donor appeal in all of our appeals, and has developed and tested numerous, highly effective monthly donor invitation packages.
“Harvey was instrumental in developing OXFAM's monthly donor program, which now raises more than two million dollars annually. And he continues to provide us with great advice.’
Lee Seymour, former Regional Fund Raising Coordinator
If your organization has a donor base, we can create a highly profitable monthly giving program for you. Our monthly giving strategies will help you to raise more money from your current donors, reduce the rate of donor attrition, and build long-term security for your organization.
If you would like to speak with us about increasing donor loyalty and financial stability through monthly giving, please let us know. We can help.