“We have been very impressed with HMA’s level of service and strategic oversight of our direct response program. We have seen an increase in fundraising across all of our mailings, including our acquisition campaigns. In addition, HMA has provided strategic guidance to our monthly giving activities which led to an increase in revenue. What also sets HMA apart is their customer service. Our account manager is knowledgeable, efficient, professional, and provides all deliverables on time. We are glad to have HMA as our direct response marketing partner and look forward to continue working with them to elevate our fundraising.”
“I couldn’t be happier with HMA. Thanks to HMA, SFU was able to conduct our most successful donor survey in SFU’s history. We were astonished at the response rates their letter and survey generated. Not only did HMA help us uncover many planned gifts we didn’t know about –their strategy allowed us to identify hundreds of planned giving, major giving and leadership giving potential donors. I’m a very happy client. And thanks to HMA we have very happy donors!”
“Since 2010 Harvey McKinnon Associates has worked with the Greater Vancouver Food Bank to grow and mature its Direct Mail program. We went from four simple “homemade” annual mailings to more than double the mailings, online and social media integration, and more complex segmentation and prospecting. Our annual DM income has increased eight fold.”
“We were so proud to debut our campaign video for everyone (including the media) in attendance. The video was very well received – a few tears in the eyes. The video is now front and centre on our website. Thank you for capturing the heart of L’Arche through our people and their stories. ”
“We are very pleased with all the work and expertise provided by HMA. Our success is possible because they are consistently accommodating, flexible, responsive, and diligent. It continues to be a great partnership.”
Whether it’s online fundraising, monthly giving, or direct mail, we have the expertise to help your organization grow. Learn about the fundraising services we specialize in.
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A lead generation campaign including a series of Facebook ads and landing pages.
A lead generation campaign including a series of Facebook ads and landing pages.
This was a traditional direct mail campaign leveraging a long-form survey to learn more about their donors and identify those who are interested in leaving a gift in their Will.
A digital fundraising campaign including a series of four emails.
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We created the design and copy for this direct mail monthly donor conversion campaign.
We also created a new monthly donor club logo. The logo consists of 12 blue hearts, representing each month the donor donates. The hearts create a circle that encompasses an orange circle, which conveys a feeling of unity and community.
This campaign included integration through direct mail, telemarketing, and e-mail. It also included a match as an incentive.
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This campaign continues to improve every year. From the first year they started integrating digital with direct mail, the Food Bank has seen a 227% increase in revenue. The combination of direct mail, Facebook ads, e-mails, and a campaign-specific donation page has really increased the online donations, with more than 70% of the donations to this campaign now coming online.
A highly successful integrated fundraising campaign including direct mail, e-mails, and digital ads.
A quarterly donor newsletter for Oxfam Canada that includes a section highlighting legacy giving.
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