Do You Know Your Donor Attrition Rate?

by Harvey McKinnon on June 10th, 2021

Your donor attrition rate is the rate at which donors do not renew their gifts each year, expressed as a percentage of all active donors in a given year. Why it’s important Monitoring this number (especially for each channel) helps you know what percentage of … Continue reading Do You Know Your Donor Attrition Rate?


What’s your plan for Giving Tuesday?

by Ryan Garnett on October 30th, 2020

In a year like no other, will Giving Tuesday be different as well? In one way, yes, as it will be the 2nd Giving Tuesday of 2020. Giving Tuesday Now took place on May 5th, as most of us were still in lockdown during the … Continue reading What’s your plan for Giving Tuesday?


Introducing the 2020 Canadian Hospital Benchmarking Study

by Ryan Garnett on October 5th, 2020

Over the years, HMA has worked with dozens of hospital foundations across Canada. So we’ve always had a great appreciation for the life-saving work that is done by committed health care workers across the country. The pandemic has only furthered our appreciation for health care … Continue reading Introducing the 2020 Canadian Hospital Benchmarking Study


Top Tips – COVID-19 Edition: Legacy Fundraising in the time of COVID-19

by Lynne Boardman on May 29th, 2020

“Should we or shouldn’t we?”  One of the big questions fundraisers are asking right now is around legacies. Is now really the right time to ask? The short answer is “yes”. Fundraising in the COVID-era can bring up some difficult questions, and this is one … Continue reading Top Tips – COVID-19 Edition: Legacy Fundraising in the time of COVID-19


Top Tips — COVID-19 edition: Love and Fundraising in the time of COVID-19

by Lynne Boardman on May 21st, 2020

Wondering what to do with your fundraising program during these strange times? The team here at HMA have you covered. For starters, we’ve recently released our “Top Tips: COVID-19 Edtion – Love and Fundraising in the time of COVID-19“. It contains 10 suggestions for navigating … Continue reading Top Tips — COVID-19 edition: Love and Fundraising in the time of COVID-19




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