Fundraising Books
Harvey McKinnon is one of North America’s leading fundraisers and loves nothing more than to share his passion and wealth of knowledge for non-profits with fellow fundraisers like you. Whether you are new to fundraising or have been in the industry for years, there is always something new for you to learn. Below you’ll find the current titles that we have for sale:
How to Create Lifelong Donors Through Monthly Giving
by Harvey McKinnon
You’ll rejoice or you’ll grimace when you read Harvey McKinnon’s new book, How to Create Lifelong Donors Through Monthly Giving. If you have a monthly donor program, you’ll rejoice because you’ll discover ways to tweak, enhance, and refine what you’re doing already.
Harvey McKinnon, the guru of monthly giving, convincingly shows that:
- Practically ANY organization can attract monthly donors.
- Even if your organization is starting from scratch, you can depend on 10 percent or more of your current donors immediately converting to monthly giving.
- Your file of monthly donors can mushroom to 40 or 50 percent or more with targeted effort.
- A majority of those donors will regularly upgrade their gifts and continue to give for 10, 15, or 20 years.
- And, most importantly, with a robust monthly giving program in place, you’ll have a guaranteed, LOW COST revenue stream you can count on year in and year out.
Print $37.00
The 11 Questions Every Donor Asks and the Answers All Donors Crave
by Harvey McKinnon
There is one secret to securing a gift. Anticipate the questions your would-be donor is almost sure to ask, and have solid answers at the ready. Do that and the gift is yours.
McKinnon has identified 11 core questions, ranging from “Why me?” to “Will my gift make a difference?” to “Will I have a say over how you use my gift?” And the suggested answers are illuminating.
Print $37.00
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Hidden Gold
by Harvey McKinnon
$49.95 -
Hidden Gold eBook
by Harvey McKinnon
$29.95 -
The Power of Giving
by Harvey McKinnon
$25
