Your data is the most valuable tool that you have. And getting the most out of your data is key to your fundraising success.
At HMA we ‘do’ data extremely well. The Data Team is led by Doug Fleetham, a highly experienced data programmer and analyst.
The backbone to all good fundraising campaigns is knowing how to optimize your data efficiency. Running segment analysis, looking at donor performance and really getting down to the nitty-gritty of the who’s who in your database is where the HMA data team thrives.
For some organizations the world of data is intimidating but it certainly doesn’t need to be. HMA is happy to take away some of that uncertainty you may be feeling and either remotely pull your data for you or work closely with you as you become more comfortable and confident in handling your data yourselves.
Whatever your data needs may be we can help you gain valuable insights into your donors and maximize your fundraising.
Your data belongs to your organization. With a deep rooted focus in ethics and our passion for this sector, HMA will always make sure your data remains in your control. Data is your most valuable asset and you deserve to have all of the detailed mailing history and results.
This campaign was so successful it was featured in I Wish I Thought of That (IWITOT). The direct mail package includes a piece of fair-trade fabric and asks the donor to write a message of hope and send back to be included in a commemorative quilt.
We created the design and copy for this direct mail monthly donor conversion campaign.
We also created a new monthly donor club logo. The logo consists of 12 blue hearts, representing each month the donor donates. The hearts create a circle that encompasses an orange circle, which conveys a feeling of unity and community.
This campaign included integration through direct mail, telemarketing, and e-mail. It also included a match as an incentive.
This campaign continues to improve every year. From the first year they started integrating digital with direct mail, the Food Bank has seen a 227% increase in revenue. The combination of direct mail, Facebook ads, e-mails, and a campaign-specific donation page has really increased the online donations, with more than 70% of the donations to this campaign now coming online.
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