Integrated fundraising is about finding meaningful ways to connect with your donors to help grow their long-term value.
Whether you’re just starting your journey into integrated fundraising, or you already have a fully developed program, our team of integrated fundraising experts have the knowledge needed to help you better connect and engage with your donors.
If you are not currently integrating your campaigns you are missing out on an opportunity to capture new donors and make your organization’s voice stand out from the crowd. Put your organization in a position to be heard by the young, the old, the influencers and the followers. HMA can help you stand out and maximize your organization’s potential to raise more money for your cause.
This campaign was so successful it was featured in I Wish I Thought of That (IWITOT). The direct mail package includes a piece of fair-trade fabric and asks the donor to write a message of hope and send back to be included in a commemorative quilt.
We created the design and copy for this direct mail monthly donor conversion campaign.
We also created a new monthly donor club logo. The logo consists of 12 blue hearts, representing each month the donor donates. The hearts create a circle that encompasses an orange circle, which conveys a feeling of unity and community.
This campaign included integration through direct mail, telemarketing, and e-mail. It also included a match as an incentive.
This campaign continues to improve every year. From the first year they started integrating digital with direct mail, the Food Bank has seen a 227% increase in revenue. The combination of direct mail, Facebook ads, e-mails, and a campaign-specific donation page has really increased the online donations, with more than 70% of the donations to this campaign now coming online.
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