The Client
Covenant House Vancouver provides food, shelter, and care to Vancouver’s homeless and at-risk street youth. They help young people aged 16 to 24 who have fled physical, emotional and sexual abuse; those who have been forced from their homes; and those who have aged out of foster care.
The Challenge
Covenant House Vancouver had a successful annual giving program in place, but most of their printing/production was happening in the US and overseas. They wanted to produce their materials domestically though — both to support Canadian suppliers and to better guarantee quality and timeliness. But they couldn’t incur a dramatic increase in costs because they needed to at least maintain net income to run their youth programs.
The Solution
Covenant House Vancouver hired HMA to start managing their annual giving program. We quoted with suppliers across the country and brought about 70% of their production to Canada in the first year, at similar prices to what they were paying before. Our production team continued to connect with other suppliers, and the HMA team was able to coordinate all of the mailings that were previously produced overseas with Canadian suppliers.
The Results
Covenant House Vancouver has been extremely happy with the results HMA has been able to deliver. We have worked hard to improve their segmentation, and our strategy has raised them more money while mailing less; keeping the costs in line with what they were paying previously. Recent results have been very strong, exceeding our targets on nearly every house and prospect appeal.
Client: Covenant House Vancouver
Services: Direct Mail, Data Analytic
