One of my favourite questions to ask when presenting at conferences is ‘What percentage of retail sales come from e-commerce (online purchases)?’ The guesses are usually pretty high – 30%, 50%, 70%. I’ve even heard some people say 90%. The correct answer is 7.2% (yes, … Continue reading Direct Mail continues to play a starring role, even as online giving rises
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A quarterly donor newsletter for Oxfam Canada that includes a section highlighting legacy giving.
This was a traditional direct mail campaign leveraging a long-form survey to learn more about their donors and identify those who are interested in leaving a gift in their Will.
HMA led on the design and implementation of a microsite focused specifically on legacy giving.
This legacy package includes a booklet that features stories of families that have been reunited thanks to donor support. It also includes a survey to ask donors if they would consider leaving a gift in their will.
A scrapbook-style legacy booklet featuring the history of healthcare at Children’s Health Foundation of Vancouver Island.
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A lead generation campaign including a series of Facebook ads and landing pages.
A lead generation campaign including a series of Facebook ads and landing pages.
This has been a successful annual digital fundraising campaign that includes a series of seven emails.
HMA led on the redesign of the website for the Rare Trait Hope Society, an organization whose mission is to help children suffering from ultra-rare diseases.
A digital fundraising campaign including a series of four emails.
This campaign was so successful it was featured in I Wish I Thought of That (IWITOT). The direct mail package includes a piece of fair-trade fabric and asks the donor to write a message of hope and send back to be included in a commemorative quilt.
This direct mail fundraising package includes a calendar featuring artwork created by Indspire bursary recipients.
This direct mail package features the ‘Pawsitivity Report’, a quarterly donor newsletter that focuses on sharing the impact that donors make in providing dog guides to those who need them.
We created the design and copy for this direct mail monthly donor conversion campaign.
We also created a new monthly donor club logo. The logo consists of 12 blue hearts, representing each month the donor donates. The hearts create a circle that encompasses an orange circle, which conveys a feeling of unity and community.
This campaign included integration through direct mail, telemarketing, and e-mail. It also included a match as an incentive.
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This campaign continues to improve every year. From the first year they started integrating digital with direct mail, the Food Bank has seen a 227% increase in revenue. The combination of direct mail, Facebook ads, e-mails, and a campaign-specific donation page has really increased the online donations, with more than 70% of the donations to this campaign now coming online.
This annual campaign leverages direct mail and other physical components with e-mail and other digital components, to deliver a strong integrated approach.
A highly successful integrated fundraising campaign including direct mail, e-mails, and digital ads.
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This is the template you clicked for.
This is the template you clicked for.
This is the template you clicked for.