Your donor attrition rate is the rate at which donors do not renew their gifts each year, expressed as a percentage of all active donors in a given year. Why it’s important Monitoring this number (especially for each channel) helps you know what percentage of … Continue reading Do You Know Your Donor Attrition Rate?
In a year like no other, will Giving Tuesday be different as well? In one way, yes, as it will be the 2nd Giving Tuesday of 2020. Giving Tuesday Now took place on May 5th, as most of us were still in lockdown during the … Continue reading What’s your plan for Giving Tuesday?
Last week I was looking back at our most viewed blogs from 2015. I was surprised to see that the highest views, by far, were to a blog post that was originally posted in 2012. It was titled Do you know your donor attrition rate? … Continue reading Do you know your donor retention rate?