Well, the wait is finally over. On February 16th we told you about our two nominations for the 2018 Reed awards.[spacer height=”12px”] Today, the winners have been announced…And we are proud to announce that Harvey McKinnon Associates has once again taken home the hardware![spacer height=”12px”] … Continue reading HMA are Reed winners once again! →
Here at Harvey McKinnon Associates, we don’t do the work that we do for the accolades. We do it because we truly believe in our clients and the causes they work on. We genuinely believe that our clients change the world for the better every … Continue reading Reed Nominations 2018 →
This campaign was so successful it was featured in I Wish I Thought of That (IWITOT). The direct mail package includes a piece of fair-trade fabric and asks the donor to write a message of hope and send back to be included in a commemorative quilt.
We created the design and copy for this direct mail monthly donor conversion campaign.
We also created a new monthly donor club logo. The logo consists of 12 blue hearts, representing each month the donor donates. The hearts create a circle that encompasses an orange circle, which conveys a feeling of unity and community.
This campaign included integration through direct mail, telemarketing, and e-mail. It also included a match as an incentive.
This campaign continues to improve every year. From the first year they started integrating digital with direct mail, the Food Bank has seen a 227% increase in revenue. The combination of direct mail, Facebook ads, e-mails, and a campaign-specific donation page has really increased the online donations, with more than 70% of the donations to this campaign now coming online.
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