Harvey McKinnon
Harvey is recognized as one of North America’s leading fundraising experts. He is the author of five acclaimed books, and is the co-author of the #1 international best-seller The Power of Giving: How Giving Back Enriches Us All. It won the Nautilus Gold Award for books on social change and the book was also one of Amazon’s Best Books of the Year. It reached number one in both the US and Canada, and has been translated into eight languages. (All royalties have been donated to charities.)
Harvey is considered a world leader on monthly giving. He wrote the first book on this highly lucrative area, Hidden Gold which each year raises billions of dollars for non-profits. His latest book is How to Create Lifelong Donors Through Monthly Giving, released in 2020.
His best-selling book, The 11 Questions Every Donor Asks is used as a major gift training manual for fundraising departments throughout the US and Canada from United Ways to the San Diego Zoo. The second revised edition was published in 2015.
He is a highly rated trainer and has taught fundraising to thousands of non-profit staff. Sample topics have included: Mid-level giving, Direct mail, On-line and Offline integration, Creativity and the Future of Communications. He is a frequent speaker at conferences including: the AFP International (where he was tied for the highest rated out of over 100 speakers), AFP Congress, IFC (including teaching master classes), AAFRE, AFP chapters, CCAE, CASE, CAGP, National Storytelling Conference and many more. His keynotes include the YMCA International NAYDO Conference and national fundraising conferences in Australia and Norway.
He is an award-winning copywriter, and has written for many publications including: Grassroots Fundraising Journal, and Contributions as well as The Globe and Mail, Toronto Star, National Observer and many others. Harvey’s popular seminar How Today’s Rich Give was produced as a CD by Jossey-Bass.
He has been profiled in publications such as Success Magazine and the Vancouver Sun. And he has been a frequent interviewee of many media outlets, including national radio in Canada, Australia and the USA.
He has produced a wide variety of award-winning documentary films that have been aired on the BBC, CBC, ABC, PBS and many other networks around the world. They include: Side-By-Side: Women Against AIDS in Zimbabwe; The Black Sea in Crisis, and biographies of David Suzuki and William Shatner.
He has developed strategy for, and has been an activist on causes including: anti-apartheid work, AIDS advocacy, anti-gambling expansion, ending violence against women, anti-tobacco activism, environmentalism and anti-poverty efforts among many, many others.
Before founding Harvey McKinnon Associates in 1989, Harvey spent ten years with Oxfam Canada. His company raises money for dozens of non-profits in Canada and the USA.
Harvey has served on many Boards including the Advisory Board of the Brainerd Foundation (US), Oxfam Canada, and the Vancouver International Comedy Festival. He currently is on the Vancouver International Writers Festival. He knows 17,659 jokes.
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Oxfam Newsletter Legacy Feature
A quarterly donor newsletter for Oxfam Canada that includes a section highlighting legacy giving.
University of Alberta Legacy Survey
This was a traditional direct mail campaign leveraging a long-form survey to learn more about their donors and identify those who are interested in leaving a gift in their Will.
Plan International Legacy Microsite
HMA led on the design and implementation of a microsite focused specifically on legacy giving.
Amnesty International Legacy Campaign
This legacy package includes a booklet that features stories of families that have been reunited thanks to donor support. It also includes a survey to ask donors if they would consider leaving a gift in their will.
Children’s Health Foundation Legacy Booklet
A scrapbook-style legacy booklet featuring the history of healthcare at Children’s Health Foundation of Vancouver Island.
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Lions Foundation of Canada Dog Guides Facebook Ad Campaign
A lead generation campaign including a series of Facebook ads and landing pages.
Marmot Recovery Foundation Facebook Ad Campaign
A lead generation campaign including a series of Facebook ads and landing pages.
Georgia Straight Alliance Year End Campaign
This has been a successful annual digital fundraising campaign that includes a series of seven emails.
Rare Trait Hope Society Website Redesign
HMA led on the redesign of the website for the Rare Trait Hope Society, an organization whose mission is to help children suffering from ultra-rare diseases.
Vancouver International Film Festival Email Campaign
A digital fundraising campaign including a series of four emails.
Oxfam Canada Threads of Change
This campaign was so successful it was featured in I Wish I Thought of That (IWITOT). The direct mail package includes a piece of fair-trade fabric and asks the donor to write a message of hope and send back to be included in a commemorative quilt.
Indspire Calendar
This direct mail fundraising package includes a calendar featuring artwork created by Indspire bursary recipients.
Lions Canada Dog Guides Newsletter
This direct mail package features the ‘Pawsitivity Report’, a quarterly donor newsletter that focuses on sharing the impact that donors make in providing dog guides to those who need them.
Greater Vancouver Food Bank Monthly Donor Invite
We created the design and copy for this direct mail monthly donor conversion campaign.
We also created a new monthly donor club logo. The logo consists of 12 blue hearts, representing each month the donor donates. The hearts create a circle that encompasses an orange circle, which conveys a feeling of unity and community.
This campaign included integration through direct mail, telemarketing, and e-mail. It also included a match as an incentive.
April Campaign
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Greater Vancouver Food Bank Holiday Campaign
This campaign continues to improve every year. From the first year they started integrating digital with direct mail, the Food Bank has seen a 227% increase in revenue. The combination of direct mail, Facebook ads, e-mails, and a campaign-specific donation page has really increased the online donations, with more than 70% of the donations to this campaign now coming online.
Amnesty International Light of Hope Campaign
This annual campaign leverages direct mail and other physical components with e-mail and other digital components, to deliver a strong integrated approach.
BC Children’s Hospital Foundation Holiday Campaign
A highly successful integrated fundraising campaign including direct mail, e-mails, and digital ads.
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