United Way of the Alberta Capital Region
Heart & Stroke: 1,000% increase from previous campaigns
University of Alberta:
Simon Fraser University:
Legacy Success Through
HMA’s Legacy Spotlight
St. Michael’s Hospital
Foundation: Huge Growth
in their Legacy Program
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A quarterly donor newsletter for Oxfam Canada which includes a section highlighting legacy giving.
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A direct mail campaign featuring a donor survey focused on legacy giving.
Design and implementation of a microsite dedicated to informing donors on making legacy gifts.
A legacy booklet and direct mail survey.
A scrapbook style legacy booklet featuring the history of healthcare at Children’s Health Foundation of Vancouver Island.
A digital fundraising campaign including a series of four emails.
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New design for the Rare Trait Hope Society website.
Direct mail fundraising campaign featuring a piece of fabric on which the donor can write a message of hope and send back to be included in a commemorative quilt.
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Direct mail fundraising package including a calendar featuring artwork created by Indspire bursary recipients.
Direct mail package featuring a quarterly donor newsletter.
Harvey McKinnon Associates created the design and copy for this direct mail monthly donor conversion campaign. They also created a new monthly donor club logo. This campaign included integration through direct mail, telemarketing, and e-mail. It also included a match as an incentive.
Integrated fundraising campaign including direct mail, facebook ads, email series and campaign specific donation page.
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Integrated campaign including direct mail and website, donation page and social media graphics.
Integrated campaign including direct mail and email series.
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