A quarterly donor newsletter for Oxfam Canada which includes a section highlighting legacy giving.
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University of Alberta Legacy Survey
A direct mail campaign featuring a donor survey focused on legacy giving.
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Plan International Legacy Microsite
Design and implementation of a microsite dedicated to informing donors on making legacy gifts.
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Amnesty International Legacy Campaign
A legacy booklet and direct mail survey.
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Children’s Health Foundation Legacy Booklet
A scrapbook style legacy booklet featuring the history of healthcare at Children’s Health Foundation of Vancouver Island.
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Georgia Straight Alliance Year End Campaign
A digital fundraising campaign including a series of four emails.
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Rare Trait Hope Society Website Redesign
New design for the Rare Trait Hope Society website.
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Vancouver International Film Festival Email Campaign
A digital fundraising campaign including a series of four emails.
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Oxfam Canada Threads of Change
Direct mail fundraising campaign featuring a piece of fabric on which the donor can write a message of hope and send back to be included in a commemorative quilt.
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Indspire Calendar
Direct mail fundraising package including a calendar featuring artwork created by Indspire bursary recipients.
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Lions Canada Dog Guides Newsletter
Direct mail package featuring a quarterly donor newsletter.
GVF22001 Monthly Donor Update
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Greater Vancouver Food Bank Monthly Donor Invite
Harvey McKinnon Associates created the design and copy for this direct mail monthly donor conversion campaign. They also created a new monthly donor club logo. This campaign included integration through direct mail, telemarketing, and e-mail. It also included a match as an incentive.
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Greater Vancouver Food Bank Holiday Campaign
Integrated fundraising campaign including direct mail, facebook ads, email series and campaign specific donation page.
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Amnesty International Light of Hope Campaign
Integrated campaign including direct mail and website, donation page and social media graphics.
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BC Children’s Hospital Foundation Holiday Campaign
Integrated campaign including direct mail and email series.
