“This book is perfect… Practical, comprehensive, with excellent examples. Everything a how-to book should be.”
Amazon.com
If your nonprofit organization does not operate a monthly giving program, Hidden Gold will tell you everything you need to know to get one started. If your organization already has a monthly giving program, you’re bound to gain new insights about one of the fastest growing sectors in fundraising.
Monthly giving appeals not only to younger donors, who find it convenient and easy, but also to older donors, who are more likely to live on a budget. But regardless of their age, monthly donors will often give for decades, are more loyal than even the most consistent annual donors, and are far more likely to leave bequests.
A practical guide and an invaluable resource, Hidden Gold offers you monthly giving lessons from around the world.
Hidden Gold has 208 pages of indispensable information, including dozens of examples of successful direct mail packages.
“This book will tell you everything you need to know about the most important growth area in fundraising. Harvey reveals the secrets that have helped his clients raise millions of dollars through monthly giving. Hidden Gold is a great read and an essential resource for fundraisers of any size organization.”
Ken Burnett, Author, Relationship Fundraising
“The first book of its kind and it’s wonderful! A very, very important book.”
Rosemary Oliver, Resource Development Director
Amnesty International
“Author Harvey McKinnon — one of the world’s more successful fundraisers and a pioneer who has established successful monthly-giving programs in organizations large and small, national and local — provides reader-friendly, step-by-step instructions to help you mine the hidden gold in monthly donations. Practical, comprehensive, with excellent examples. Everything a how-to book should be.”
Thomas Ahern for Amazon.com
“Harvey McKinnon’s brilliant book literally delivers what it says on the cover. If you haven’t got a monthly giving proposition you’re already well behind, but this book will quickly get you back in front. If you are recruiting monthly donors, Harvey’s book will help you to do it better. Harvey McKinnon is acknowledged around the world as the Pope of monthly giving. Hidden Gold is a readable, entertaining, informative guide to the most lucrative fundraising activity of all, after legacies (bequests). You can’t afford not to have it on your bookshelf, with at least two more copies circulating among your fundraising colleagues.”
Ken Burnett for Amazon.com
“I have dozens of how-to books on my shelves, for fund raising and marketing communications. Maybe six of them are imperishably valuable: quick, sensible, well written, and backed by lots of experience. Harvey ‘s new book is among that chosen few.”
“I didn’t know what monthly giving programs were and I’d never heard of Harvey McKinnon before a Canadian fundraiser I met at a conference started praising Harvey to the stars. The fellow was right! This book is perfect: practical, illustrated with examples from organizations of all sizes, clearly written, wise. I don’t even do monthly giving (although I have clients who might). I still loved reading this book. You won’t be disappointed. The only question you need ask yourself is: Could my nonprofit prosper if it had a monthly, assured flow of gifts?”
Now available as a downloadable pdf for just $29.95.
If your nonprofit organization does not operate a monthly giving program, Hidden Gold will tell you everything you need to know to get one started. If your organization already has a monthly giving program, you’re bound to gain new insights about one of the fastest growing sectors in fundraising.
Monthly giving appeals not only to younger donors, who find it convenient and easy, but also to older donors, who are more likely to live on a budget. But regardless of their age, monthly donors will often give for decades, are more loyal than even the most consistent annual donors, and are far more likely to leave bequests.
A practical guide and an invaluable resource, Hidden Gold offers you monthly giving lessons from around the world.
Hidden Gold has 208 pages of indispensable information, including dozens of examples of successful direct mail packages.
This pdf has been converted from the finished book.
Amazon.ca #1 Best-seller 2008
Amazon.ca #1 Best-seller 2005
Amazon.com #4 Best-seller 2005
The purpose of The Power of Giving is to ignite a spark in each individual to give more – and to help you realize the many ways you can give. Harvey McKinnon and co-author Azim Jamal believe – and research shows – that giving benefits both the recipients and the one who gives!
The Power of Giving offers you both inspiring stories and new ideas, which we guarantee will improve your community and create more abundance in your life.
This book is a seamless “giving” project. Azim Jamal and Harvey McKinnon have donated their time to write and promote this book. All profits from sales will go to non-profits through the Tides Canada Foundation.
All author profits will still go to charities through the Tides Foundation.
You can purchase The Power of Giving Amazon.com and Amazon.ca.
Praise for The Power of Giving
“Most books I want to gobble up in one or several sittings. This one is so rich, each page so loaded with treasure, I want to dip into it and drink a sip at a time, over and over. A book to cherish.”
John David Mann, Co-Author, The Go-Giver
“The Power of Giving is an authentic, inspiring, moving and practical book about abundance, hope and the basic truth of philanthropy: the love of humankind. Balanced perfectly, the authors shift seamlessly from reflection based in experience and supported by research, to memorable stories that illustrate their thesis, to advice about living, loving and giving that will inspire the reader in many ways. Wise, warm and wonderful — this book belongs in every home and office.”
Kay Sprinkel Grace, San Francisco, USA
Author, Beyond Fund Raising, High Impact Philanthropy,
The Ultimate Board Members’ Book and other publications about philanthropy
“We’re all going to have to reach deep to solve the common problems of our world. This book will help benefit both you and your community.”
Paul Loeb, Author, Soul of a Citizen and The Impossible Will Take a Little While
“I recently used your book in a course I was teaching at The University of Western Ontario on Fundraising and Development. The book is truly inspirational!!”
Laurel Gosnell, Chief Development Officer, London Health Sciences Foundation
“We’ve needed a book like this for a long time. Now it’s your turn to help. Buy it, share it, download, buy a copy for a friend. This book could change everything.”
Seth Godin, Author, Unleashing the Ideavirus and Purple Cow
