Windsor Regional Hospital Foundation: Raising Money For Life-Saving Equipment
The Challenge
To help patients with kidney cancer at Windsor Regional Hospital by raising vital funds for new treatment technology.
The Solution & Results
Equipment appeals always get a great response from a hospital foundation’s loyal donors.
They’re tangible — which donors love. And all of us have spent time either in a hospital bed or sitting beside one, glancing at the equipment that is helping doctors and nurses give us or our loved one the best care possible.
For each of our hospital clients, we make sure to send a number of equipment appeals each year.
In Windsor Regional Hospital Foundation’s Fall Appeal, we asked donors to help bring new cryoablation technology to Windsor for treating patients with kidney cancer without major surgery.
We always like to tell a patient story tied to a piece of equipment. In this case, we featured the doctor — a Diagnostic and Interventional Radiologist. In our appeal letter, he explained to donors first-hand how this equipment would allow patients to be treated close to home.
We included the ask for the cryoablation technology in the letter at a cost of $99,500.
We used this same case for support in the Foundation’s Giving Tuesday emails.
Partway through the campaign, a donor who had received one of the emails called the Foundation and said she wanted to buy the cryoablation equipment outright! An incredibly generous response.
Since there were still additional costs tied to implementing this technology, we were able to continue fundraising with the rest of the campaign. This appeal raised the highest revenue and received the highest donor response rate of any Fall campaign the Foundation has run. The average gift was outstanding.
In the next donor impact newsletter, we are reporting back on this cryoablation technology and including a picture of the doctor (to the right) with the new technology funded by donors — with, of course, a note of sincere thanks.
Client: Windsor Regional Hospital Foundation
Services: Direct Mail
