A busy spring ahead for HMA
by Kevin Wilson on May 1st, 2018Here at Harvey McKinnon Associates, we work hard at staying on top of the latest trends and newest research as it relates to non-profits in Canada. Whether it’s the latest in online giving, what’s working for legacy gifts, or the most recent direct mail results, we always keep a keen eye on what’s happening in our sector.
One of the best ways to stay in-the-know? Conferences and educational events. There’s just something about the in-person nature of conferences that really adds to the educational experience. Getting to see a lecture or workshop in person, with the ability to ask questions and discuss ideas not only with the presenter but with those around you is invaluable.
Often times, the amount of useful information received just by talking to others in your field can be unexpected. We are lucky enough to work in a field which has many brilliant and inspired people working in it, many of whom are eager to share their experiences. This is one of the most beautiful aspects of a conference. And then of course, there’s the free food and post-parties!
Over the next few months we’re going to be quite busy sponsoring, exhibiting, and speaking at conferences all across Canada. If you’re planning to attend any of the below conferences, or would like more information about whether attending would be worthwhile for you or your organization feel free to drop us a line at info@harveymckinnon.com. We’d love to see you there.
- May 3rd – AFP Ottawa Fundraising Day
- May 16th – 18th – AHP Convene Canada
*HMA’s Ryan Garnett will be speaking - May 24th – AFP Fraser Valley Summit
*HMA’s Ryan Garnett and Alana Santoro will be speaking - May 30th – June 1st – Western Canada Fundraising Conference
*HMA’s Harvey McKinnon and Lynne Boardman will be speaking - June 11th – The Vancouver Digital Nonprofit
- July 26th – 28th AFP Edmonton Canadian Leadership Retreat
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Lions Foundation of Canada Dog Guides Facebook Ad Campaign
A lead generation campaign including a series of Facebook ads and landing pages.
Marmot Recovery Foundation Facebook Ad Campaign
A lead generation campaign including a series of Facebook ads and landing pages.
University of Alberta Legacy Survey
This was a traditional direct mail campaign leveraging a long-form survey to learn more about their donors and identify those who are interested in leaving a gift in their Will.
Plan International Legacy Microsite
HMA led on the design and implementation of a microsite focused specifically on legacy giving.
Children’s Health Foundation Legacy Booklet
A scrapbook-style legacy booklet featuring the history of healthcare at Children’s Health Foundation of Vancouver Island.
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Georgia Straight Alliance Year End Campaign
This has been a successful annual digital fundraising campaign that includes a series of seven emails.
Rare Trait Hope Society Website Redesign
HMA led on the redesign of the website for the Rare Trait Hope Society, an organization whose mission is to help children suffering from ultra-rare diseases.
Vancouver International Film Festival Email Campaign
A digital fundraising campaign including a series of four emails.
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Oxfam Canada Threads of Change
This campaign was so successful it was featured in I Wish I Thought of That (IWITOT). The direct mail package includes a piece of fair-trade fabric and asks the donor to write a message of hope and send back to be included in a commemorative quilt.
Indspire Calendar
This direct mail fundraising package includes a calendar featuring artwork created by Indspire bursary recipients.
Lions Canada Dog Guides Newsletter
This direct mail package features the ‘Pawsitivity Report’, a quarterly donor newsletter that focuses on sharing the impact that donors make in providing dog guides to those who need them.
Greater Vancouver Food Bank Monthly Donor Invite
We created the design and copy for this direct mail monthly donor conversion campaign.
We also created a new monthly donor club logo. The logo consists of 12 blue hearts, representing each month the donor donates. The hearts create a circle that encompasses an orange circle, which conveys a feeling of unity and community.
This campaign included integration through direct mail, telemarketing, and e-mail. It also included a match as an incentive.
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Greater Vancouver Food Bank Holiday Campaign
This campaign continues to improve every year. From the first year they started integrating digital with direct mail, the Food Bank has seen a 227% increase in revenue. The combination of direct mail, Facebook ads, e-mails, and a campaign-specific donation page has really increased the online donations, with more than 70% of the donations to this campaign now coming online.
Amnesty International Light of Hope Campaign
This annual campaign leverages direct mail and other physical components with e-mail and other digital components, to deliver a strong integrated approach.
BC Children’s Hospital Foundation Holiday Campaign
A highly successful integrated fundraising campaign including direct mail, e-mails, and digital ads.
Oxfam Newsletter Legacy Feature
A quarterly donor newsletter for Oxfam Canada that includes a section highlighting legacy giving.
Amnesty International Legacy Campaign
This legacy package includes a booklet that features stories of families that have been reunited thanks to donor support. It also includes a survey to ask donors if they would consider leaving a gift in their will.
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