Harvey McKinnon Associates are 2017 Reed Award Winners!
by Harvey McKinnon on February 23rd, 2017Here at Harvey McKinnon Associates, we take great pride in our clients and the important work that they do. Whether it be the inspiring international efforts of groups like Amnesty International and Oxfam, the community-building efforts of shelters and foodbanks or the life-saving procedures taking place at the many hospitals we work with, we value the amazing impact our clients have on the world around us. We are truly honoured to have some of the greatest clients in the industry.
When HMA decided to support Canada’s Veterans through the 2015 Canadian Veterans ABC Campaign, we knew it was the right thing to do. For too long our veterans had seen abysmal treatment at the hands of the previous government, and we recognized that the issue needed addressing. The success of the campaign in bringing the issue to light and making it a top election issue was a truly fulfilling experience for all involved.
As if that fulfillment wasn’t enough, we here at Harvey McKinnon Associates are thrilled to announce that we have been named winners of not one, but two 2017 Reed awards for our work on this campaign!
Hosted by Campaigns & Elections since 2009, the Reed awards have been recognizing excellence in international political campaigning, campaign management, political consulting and political design.
At the 2017 Reed awards we took home the award for Best Canadian Online Ad Campaign as well as Best Canadian Web Video. Watch the video here:
These awards highlight the exceptional work done by all involved, and they are awards that are truly shared amongst the entire HMA staff. See the full list of Reeds award winners here.
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Lions Foundation of Canada Dog Guides Facebook Ad Campaign
A lead generation campaign including a series of Facebook ads and landing pages.
Marmot Recovery Foundation Facebook Ad Campaign
A lead generation campaign including a series of Facebook ads and landing pages.
University of Alberta Legacy Survey
This was a traditional direct mail campaign leveraging a long-form survey to learn more about their donors and identify those who are interested in leaving a gift in their Will.
Plan International Legacy Microsite
HMA led on the design and implementation of a microsite focused specifically on legacy giving.
Children’s Health Foundation Legacy Booklet
A scrapbook-style legacy booklet featuring the history of healthcare at Children’s Health Foundation of Vancouver Island.
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Georgia Straight Alliance Year End Campaign
This has been a successful annual digital fundraising campaign that includes a series of seven emails.
Rare Trait Hope Society Website Redesign
HMA led on the redesign of the website for the Rare Trait Hope Society, an organization whose mission is to help children suffering from ultra-rare diseases.
Vancouver International Film Festival Email Campaign
A digital fundraising campaign including a series of four emails.
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Oxfam Canada Threads of Change
This campaign was so successful it was featured in I Wish I Thought of That (IWITOT). The direct mail package includes a piece of fair-trade fabric and asks the donor to write a message of hope and send back to be included in a commemorative quilt.
Indspire Calendar
This direct mail fundraising package includes a calendar featuring artwork created by Indspire bursary recipients.
Lions Canada Dog Guides Newsletter
This direct mail package features the ‘Pawsitivity Report’, a quarterly donor newsletter that focuses on sharing the impact that donors make in providing dog guides to those who need them.
Greater Vancouver Food Bank Monthly Donor Invite
We created the design and copy for this direct mail monthly donor conversion campaign.
We also created a new monthly donor club logo. The logo consists of 12 blue hearts, representing each month the donor donates. The hearts create a circle that encompasses an orange circle, which conveys a feeling of unity and community.
This campaign included integration through direct mail, telemarketing, and e-mail. It also included a match as an incentive.
April Campaign
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Greater Vancouver Food Bank Holiday Campaign
This campaign continues to improve every year. From the first year they started integrating digital with direct mail, the Food Bank has seen a 227% increase in revenue. The combination of direct mail, Facebook ads, e-mails, and a campaign-specific donation page has really increased the online donations, with more than 70% of the donations to this campaign now coming online.
Amnesty International Light of Hope Campaign
This annual campaign leverages direct mail and other physical components with e-mail and other digital components, to deliver a strong integrated approach.
BC Children’s Hospital Foundation Holiday Campaign
A highly successful integrated fundraising campaign including direct mail, e-mails, and digital ads.
Oxfam Newsletter Legacy Feature
A quarterly donor newsletter for Oxfam Canada that includes a section highlighting legacy giving.
Amnesty International Legacy Campaign
This legacy package includes a booklet that features stories of families that have been reunited thanks to donor support. It also includes a survey to ask donors if they would consider leaving a gift in their will.
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Hellow my name is Martinseatt. Wery good-hearted post! Thx 🙂