Why we love Xlerate Day. And why you should attend!
by Kevin Wilson on October 29th, 2018Let me get right to it!
Xlerate Day, Canada’s first national one-day conference focused on digital and integrated fundraising, marketing and campaigning is coming to Hart House, in Toronto on November 2nd.We love this conference – because it’s full of important content and subjects you don’t hear much about at other North American fundraising gigs.
HMA is proud to sponsor Xlerate Day and promote excellence in fundraising and nonprofit marketing. I think you should consider getting tickets now before it sells out. Several of us from HMA will be there, and we’re happy to share with you our special discount code that unlocks tickets at $199 (30% off!): HMAEARLYBIRD .Here are just a few of some of the sessions we’re excited about attending:
- Case study: running a teeny-budget digital fundraising campaign from start to finish including data-driven research, strategy and ad-buying.
- The colonial roots of fundraising: learning how to unpack bias and ask the right questions.
- From big data campaigning to microtargeting, and how to collect more mobile numbers: what kind of data to prioritize when creating a digital campaign plan and how to create the strategy that’s right for you.
- Structuring departments to take an accountable, digital everywhere approach to online organizing – and genuinely communicating with our lists – to win more and bring more people into our movements.
- Beyond #metoo: bringing an intersectional and feminist lens to the nonprofit sector.
Carefully curated by nonprofit fundraisers, marketers and agency professionals, Xlerate is a conference dedicated to digital everything: the tactics like Facebook and mobile fundraising, the strategies like how to get organizational buy-in for digital, and why culture is a critical component of digital maturity, and the frameworks, ideas and values that underpin, shape and motivate the work that we do.
It’s also dedicated to having conversations about equity, about representation and diversity, and about the role we do or can play in this sector, as individuals and organizations. Xlerate seeks to use its platform to show that conferences can value equity and diverse representation, for speakers, session content, and attendees.
What other one-day conference on digital has speakers ranging from Charly Jarrett (BC SPCA) to Fai Hassan (War Child Canada) to Alex Tom (UNHCR Canada) to Sandy Hudson (co-founder, Black Lives Matter Toronto) and Lora Loreto (writer and organizer)?
Check out the agenda here. And get your tickets here.
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Lions Foundation of Canada Dog Guides Facebook Ad Campaign
A lead generation campaign including a series of Facebook ads and landing pages.
Marmot Recovery Foundation Facebook Ad Campaign
A lead generation campaign including a series of Facebook ads and landing pages.
University of Alberta Legacy Survey
This was a traditional direct mail campaign leveraging a long-form survey to learn more about their donors and identify those who are interested in leaving a gift in their Will.
Plan International Legacy Microsite
HMA led on the design and implementation of a microsite focused specifically on legacy giving.
Children’s Health Foundation Legacy Booklet
A scrapbook-style legacy booklet featuring the history of healthcare at Children’s Health Foundation of Vancouver Island.
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Georgia Straight Alliance Year End Campaign
This has been a successful annual digital fundraising campaign that includes a series of seven emails.
Rare Trait Hope Society Website Redesign
HMA led on the redesign of the website for the Rare Trait Hope Society, an organization whose mission is to help children suffering from ultra-rare diseases.
Vancouver International Film Festival Email Campaign
A digital fundraising campaign including a series of four emails.
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Oxfam Canada Threads of Change
This campaign was so successful it was featured in I Wish I Thought of That (IWITOT). The direct mail package includes a piece of fair-trade fabric and asks the donor to write a message of hope and send back to be included in a commemorative quilt.
Indspire Calendar
This direct mail fundraising package includes a calendar featuring artwork created by Indspire bursary recipients.
Lions Canada Dog Guides Newsletter
This direct mail package features the ‘Pawsitivity Report’, a quarterly donor newsletter that focuses on sharing the impact that donors make in providing dog guides to those who need them.
Greater Vancouver Food Bank Monthly Donor Invite
We created the design and copy for this direct mail monthly donor conversion campaign.
We also created a new monthly donor club logo. The logo consists of 12 blue hearts, representing each month the donor donates. The hearts create a circle that encompasses an orange circle, which conveys a feeling of unity and community.
This campaign included integration through direct mail, telemarketing, and e-mail. It also included a match as an incentive.
April Campaign
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Greater Vancouver Food Bank Holiday Campaign
This campaign continues to improve every year. From the first year they started integrating digital with direct mail, the Food Bank has seen a 227% increase in revenue. The combination of direct mail, Facebook ads, e-mails, and a campaign-specific donation page has really increased the online donations, with more than 70% of the donations to this campaign now coming online.
Amnesty International Light of Hope Campaign
This annual campaign leverages direct mail and other physical components with e-mail and other digital components, to deliver a strong integrated approach.
BC Children’s Hospital Foundation Holiday Campaign
A highly successful integrated fundraising campaign including direct mail, e-mails, and digital ads.
Oxfam Newsletter Legacy Feature
A quarterly donor newsletter for Oxfam Canada that includes a section highlighting legacy giving.
Amnesty International Legacy Campaign
This legacy package includes a booklet that features stories of families that have been reunited thanks to donor support. It also includes a survey to ask donors if they would consider leaving a gift in their will.
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