I’m nearly certain that you’d agree with me that strong time management skills are key for busy, multi-hat wearing fundraisers. shop onaboutlocal inform ation Every fundraiser I know has their set of time management tricks. Outlook reminders. Highlighters. Multi-coloured pens. The “mark as unread” option … Continue reading Are you effectively managing your time?
Harvey McKinnon Associates (HMA) is thrilled to announce that Tara Lepp, CFRE, has joined our team of direct response fundraisers. With a wealth of experience in both non-profits and direct response agencies, Tara joins HMA as Senior Account Manager. Tara says, “I’m excited to join … Continue reading Introducing Tara Lepp, CFRE
How many of your likes do you expect you’re reaching through your Facebook posts? 100%? 75%? 50%? The truth is that you’re likely only reaching 5-10% of your likes. Maybe 15% if you’re lucky. Why? Because this is exactly the way Facebook wants it. They … Continue reading Have you tried Facebook Advertising?
For those of you who may not be aware, a premium is a small gift that organizations will include in their direct mail fundraising appeals. If you are a donor you know all too well what these are all about. The cards, labels, note pads, … Continue reading Should Your Organization be Using Premiums?
Last week I was looking back at our most viewed blogs from 2015. I was surprised to see that the highest views, by far, were to a blog post that was originally posted in 2012. It was titled Do you know your donor attrition rate? … Continue reading Do you know your donor retention rate?