Well, the wait is finally over. On February 16th we told you about our two nominations for the 2018 Reed awards.[spacer height=”12px”]
Today, the winners have been announced…And we are proud to announce that Harvey McKinnon Associates has once again taken home the hardware![spacer height=”12px”]
This year we are honoured to win the “Best Canadian Direct Mail Piece” for our work with the Canadian Centre for Policy Alternatives. And we couldn’t be more pleased.[spacer height=”12px”]
The Reed awards have been recognizing excellence in campaign management and advocacy since 2009. With our win this year, that gives us two in a row! In 2017 we won for Best Canadian Online Ad Campaign and Best Canadian Web Video.
[spacer height=”12px”]Once again, it is the inspiring work of our great clients that allows us the opportunity to win these awards. When the work is inspired, creating compelling copy and design is a pleasure. The work of the CCPA very much fits that bill, as they are working to promote progressive policy changes in the Canadian government.[spacer height=”12px”]
So a sincere thanks goes out to all of our amazing clients for allowing us to do such great, inspiring work. And congratulations to all involved in this year’s winning campaign![spacer height=”12px”]
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HMA led on the redesign of the website for the Rare Trait Hope Society, an organization whose mission is to help children suffering from ultra-rare diseases.

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This campaign was so successful it was featured in I Wish I Thought of That (IWITOT). The direct mail package includes a piece of fair-trade fabric and asks the donor to write a message of hope and send back to be included in a commemorative quilt.
We created the design and copy for this direct mail monthly donor conversion campaign.
We also created a new monthly donor club logo. The logo consists of 12 blue hearts, representing each month the donor donates. The hearts create a circle that encompasses an orange circle, which conveys a feeling of unity and community.
This campaign included integration through direct mail, telemarketing, and e-mail. It also included a match as an incentive.

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This campaign continues to improve every year. From the first year they started integrating digital with direct mail, the Food Bank has seen a 227% increase in revenue. The combination of direct mail, Facebook ads, e-mails, and a campaign-specific donation page has really increased the online donations, with more than 70% of the donations to this campaign now coming online.