Over the years, HMA has worked with dozens of hospital foundations across Canada. So we’ve always had a great appreciation for the life-saving work that is done by committed health care workers across the country. The pandemic has only furthered our appreciation for health care workers and the great work that they do.
Earlier this year we met as a team to discuss ways that we could make an impact for hospital foundations, and in turn for health care workers, as it’s the foundations which provide much of the critical equipment to make their lives easier. And we decided to conduct a benchmarking study specifically for hospital foundations.
We’re excited to be sharing this with you today. Inside the report you’ll find key information about how the pandemic has impacted hospital foundations, and how different organizations have been able to successfully shift their fundraising to maximize revenue.
And although the benchmarking is focused specifically on hospital foundations, we feel this report will benefit many other organizations, including other healthcare foundations, and other non-profits across the country.
You can download the report here: https://harveymckinnon.com/2020-hospital-benchmarking-study/
If you have any questions about the report or how HMA can help you grow your fundraising program, please reach out via e-mail at info@harveymckinnon.com, or find us on social media.
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HMA led on the redesign of the website for the Rare Trait Hope Society, an organization whose mission is to help children suffering from ultra-rare diseases.

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This campaign was so successful it was featured in I Wish I Thought of That (IWITOT). The direct mail package includes a piece of fair-trade fabric and asks the donor to write a message of hope and send back to be included in a commemorative quilt.
We created the design and copy for this direct mail monthly donor conversion campaign.
We also created a new monthly donor club logo. The logo consists of 12 blue hearts, representing each month the donor donates. The hearts create a circle that encompasses an orange circle, which conveys a feeling of unity and community.
This campaign included integration through direct mail, telemarketing, and e-mail. It also included a match as an incentive.

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This campaign continues to improve every year. From the first year they started integrating digital with direct mail, the Food Bank has seen a 227% increase in revenue. The combination of direct mail, Facebook ads, e-mails, and a campaign-specific donation page has really increased the online donations, with more than 70% of the donations to this campaign now coming online.